WePlay Esports expands with United Kingdom sales office

WePlay Esports expands with United Kingdom sales office

The WePlay Esports media holding company opens a sales office to support their products and services in one of the key regions for the company’s growth. It will focus on brand integration in the UK, as well as on attracting new partners.

The esports industry in the region is soaring. At the moment, the esports audience in the UK totals 5.37 million people, with gamers aged 21 to 50 with an average and high income making up its core. Women and men are equally passionate about video games.

UK population, gamers, and esports audience numbers in 2020, according to a report by analytics provider Newzoo. Image: WePlay Esports
UK population, gamers, and esports audience numbers in 2020, according to a report by analytics provider Newzoo. Image: WePlay Esports
Yevheniia Tymofieieva, Sales Lead EMEA at WePlay Esports. Photo: WePlay Esports
Yevheniia Tymofieieva, Sales Lead EMEA at WePlay Esports. Photo: WePlay Esports
“Having a sales office in London makes it easier for us to work with UK companies, local offices, and hubs. Of course, we are interested in cooperation with endemic brands, but we also see an interest in esports from outside the industry: from FMCG to car manufacturers and financial services. Many brands have had to adapt to working in a pandemic and are moving sales online, so they will benefit a lot from new advertising platforms such as esports tournaments,” notes Yevheniia Tymofieieva, head of business development at WePlay Esports.

Warren Lincoln is a key representative of the sales office in the UK. Warren has vast experience in the esports and gaming industry and is ready to help brands get the most out of their partnership with WePlay Esports.

Warren Lincoln, Business Development Officer at WePlay Esports. Photo: WePlay Esports
Warren Lincoln, Business Development Officer at WePlay Esports. Photo: WePlay Esports
“I’m excited about the opportunity to support the ambitions that WePlay Esports has as a global company. The development of creative production solutions still remains its main goal. I am confident that together, we will create integration concepts that will prove efficient for our partners in the long run. This is how business should be done in the entertainment and gaming industry,”  says Warren Lincoln, Business Development Officer at WePlay Esports.

A sales office in the United Kingdom is yet another step on the holding company’s way to developing its own esports ecosystem to the benefit of viewers, players, and brands all over the world.


#weplay #esports #UK

Source: WePlay Esports Press Office
Date: 03.11.2012

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About WePlay Esports

WePlay Esports is an esports media holding company with key offices in the USA, China, and Ukraine. The holding company combines the best practices of esports, media, and entertainment fields to provide cutting-edge products and services worldwide.

Since 2012, the WePlay Esports brand is well-known for the high- quality organization and broadcast of online esports tournaments and LAN finals. Besides creating and hosting esports events, the holding company’s expertise lies in developing specialized IT solutions and a proprietary tournament platform, as well as brand integration into esports, and media rights sales.

By harnessing what the public is most passionate about — esports and entertainment — the holding embraces the opportunities and challenges in esports that empower businesses. They thereby evolve with this valuable global audience in the modern esports environment.